In the early days, businesses had it much easier on Facebook since the social network was not as saturated as it is today. Presently, many businesses have “caught on” to the trend and the industry is much more competitive than ever.
The average Facebook user is connected to dozens of company pages so essentially you are competing with other businesses to attract the attention of your fans. It is vital that you know how to engage and get a response from your fans so you can grow and expand your brand.
Here are some tips to creating a more exciting, engaging Facebook page for your fans that will outperform your competition:
If you are using Ping.fm or Hootsuite to post to your FB Page. Although convenient, it does not give you any advantages. Facebook does not give those automated posts as much weight, so you are getting it to your page, but your fans may not necessarily see it. Also, automated posts do not do much for your EdgeRank score.
If your Networked Blogs is set to automatically feed to your FB Page. It makes sense that one would do this, but Facebook does not give much priority at all to this.
Here’s what I suggest
If your page has more than 1000 fans (the magic FB number), you should notice an increase in fan engagement with a few simple adjustments… read more…
Keyword Research Errors
When a person goes to Google, Yahoo or Bing and enters a word or phrase to search for what they are doing is searching on a keyword.
In good SEO you want to match the search words with the keywords on your page so that when someone searches for a particular word or phrase your page is likely to show up on top.
There is a method to choosing keywords that is proven time and time again to work. The best keywords or phrases are those that are relevant to your website, to your product or service, that have a high search volume, anything over 7,000 monthly searches is okay, and shows little competition for that keyword or phrase.
Relevancy is obvious. If you sell purple widgets then a keyword like silver earrings is not relevant while violet widgets may be one that works well for you.
To understand the relationship between popularity (p) or global monthly search volume and competition (c), I use the Keyword Effectiveness Index or KEI. It is computed as follows:
I pulled this from an article on www.1stwebdesigner.com:
This is really important. Clients can have different perceptions of what should be included in a web design, a logo and so on. To make sure everything is included and know how much time to spend with each project you need to get a mutual understanding of what should be included. This point is absolutely crucial!
Does the Designer have all the info they need?
Does the Designer need any files from you the client?
If you’re making anything that includes pictures, logos or other files you want to make sure that the Designer has everything at an early stage. Make a list of everything you want to be included and double-check that you supply it to the Designer.
No matter what kind of job you’re doing, the target market is very important to keep in mind. This will be determining some of the choices you make during your project.
An Essential Piece of the Puzzle
According to Graphic Design USA Magazine, in 2010, only a fool would say that print alone can get a communications job done. GDUSA readers are not fools, not by a long shot. On the other hand, only a fool would say that online alone is the answer to marketing challenges, and that print is dead. Again, no fools here. Instead, what our surprisingly-upbeat about- print 47th annual reader survey reveals is that, in a world of endless media options, print remains an essential piece of the puzzle.
http://www.gdusa.com/issue_2010/06_jun/feature/index.php
